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    Coca-Cola and Christmas - the perfect marketing mix
    bsmswebsite

    Coca-Cola and Christmas - the perfect marketing mix

    If you must tell the brand which has the strongest link to Christmas, I am sure that many of you will name Coca-Cola.
    165 views0 comments
    TAVERNELLO X MACCIO brand entertainment
    bsmswebsite

    TAVERNELLO X MACCIO brand entertainment

    In the branded video we see the testimonial struggling with the stereotypes that hang over Tavernello. If the wine is judged bad, then he -
    37 views0 comments
    An overview of the most common marketing fails companies make
    bsmswebsite

    An overview of the most common marketing fails companies make

    Intense competition makes brands constantly try to innovate with new products and new marketing strategies to attract new customers.
    81 views0 comments
    Balenciaga x Simpson branded content launches the new spring-summer collection
    bsmswebsite

    Balenciaga x Simpson branded content launches the new spring-summer collection

    The fashion brand Balenciaga adopted an innovative strategy to launch its new spring-summer collection
    80 views0 comments
    How LEGO is rebuilding its world through collaborations:an overview of the brand’s strategy
    bsmswebsite

    How LEGO is rebuilding its world through collaborations:an overview of the brand’s strategy

    The latest years have seen the blooming of many brand collaborations, in every industry and field, beyond anything that we could ever...
    929 views0 comments
    Chasing Nike and Adidas
    bsmswebsite

    Chasing Nike and Adidas

    The running shoe market is a multi-billion dollar business. It is very consolidated and has been dominated for decades by a few giants...
    37 views0 comments
    Influencer Marketing: the new millenial trend
    bsmswebsite

    Influencer Marketing: the new millenial trend

    Last Tuesday, BSMS and E-Club Bocconi hosted the event “Influencer Marketing: the new millennial trend”, through which we had the...
    177 views0 comments
    Influencer Marketing Academy
    bsmswebsite

    Influencer Marketing Academy

    Want to know more about Influencer Marketing? Join us together with E-Club, Giulia Valentina (influencer) and Stefania Casciari (CEO...
    86 views0 comments
     We need heroes. And good marketers as well.
    bsmswebsite

    We need heroes. And good marketers as well.

    Endgame, the final episode of the Avenger's saga, is almost out. And the marketing behind it has been unique. Remember when for months we...
    69 views0 comments
    How Bad Could It Be?
    bsmswebsite

    How Bad Could It Be?

    Brands' reaction to Brexit While Prime Minister Theresa May has been granted another extension to create a new Brexit deal, there are no...
    15 views0 comments
    Trolling the competition
    bsmswebsite

    Trolling the competition

    Not always a good choice People who live in glass houses shouldn’t throw stones. Or in other words, if you can’t stand others’ attacks,...
    84 views0 comments
    Influencer Marketing – a convincing trap?
    bsmswebsite

    Influencer Marketing – a convincing trap?

    Influencer marketing: "a voluntary act of exhibiting your opinion towards what you like/dislike or dislike about a brand, by sharing it...
    51 views0 comments
    The Green Revolution: Sustainable Marketing
    bsmswebsite

    The Green Revolution: Sustainable Marketing

    The growth of environmental awareness by consumers and companies has made necessary the adoption of a new, green, communication style....
    42 views0 comments
    Brand Romance
    bsmswebsite

    Brand Romance

    What brands see besides love on Valentine's Day ? Valentine's Day: the holiday invented by greeting card companies to make people feel...
    104 views0 comments
    Omni-channel marketing: a continuous conversation with brands
    bsmswebsite

    Omni-channel marketing: a continuous conversation with brands

    The more technology advances, the more it’s integrated into our daily lives. You are surely reading this article on your laptop, your...
    5 views0 comments
    Beacon: the secret ingredient of Proximity Marketing
    bsmswebsite

    Beacon: the secret ingredient of Proximity Marketing

    Proximity Marketing is an approach used in the world of off-line commerce to convey a direct communication to a specific target of...
    7 views0 comments
    How much do you know about Fashion Collaborations?
    bsmswebsite

    How much do you know about Fashion Collaborations?

    Over the years, we might have witnessed unusual brand collaborations in the fashion world and asked ourselves, did those collaborations...
    5 views0 comments
    AMAZON LOFT FOR XMAS
    bsmswebsite

    AMAZON LOFT FOR XMAS

    The importance of an omni-channel strategy Amazon, taking advantage of the Black Friday, opened its first Italian pop up store in Milan...
    122 views0 comments
    Is the future of marketing in tailor-made packaging?
    bsmswebsite

    Is the future of marketing in tailor-made packaging?

    Let’s admit all of our faults: how many times you went shopping for that one thing only and ended up buying stuff you didn’t really need...
    4 views0 comments
    Are Guerrilla and Ambush Marketing a Gamble worth playing?
    bsmswebsite

    Are Guerrilla and Ambush Marketing a Gamble worth playing?

    Let’s not deny the fact that increasing competition has compelled marketers across sectors to think out of the box for increasing the...
    4 views0 comments
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