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Coca-Cola and Christmas - the perfect marketing mix
If you must tell the brand which has the strongest link to Christmas, I am sure that many of you will name Coca-Cola.
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TAVERNELLO X MACCIO brand entertainment
In the branded video we see the testimonial struggling with the stereotypes that hang over Tavernello. If the wine is judged bad, then he -
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An overview of the most common marketing fails companies make
Intense competition makes brands constantly try to innovate with new products and new marketing strategies to attract new customers.
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Balenciaga x Simpson branded content launches the new spring-summer collection
The fashion brand Balenciaga adopted an innovative strategy to launch its new spring-summer collection
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How LEGO is rebuilding its world through collaborations:an overview of the brand’s strategy
The latest years have seen the blooming of many brand collaborations, in every industry and field, beyond anything that we could ever...
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Chasing Nike and Adidas
The running shoe market is a multi-billion dollar business. It is very consolidated and has been dominated for decades by a few giants...
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Influencer Marketing: the new millenial trend
Last Tuesday, BSMS and E-Club Bocconi hosted the event “Influencer Marketing: the new millennial trend”, through which we had the...
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Influencer Marketing Academy
Want to know more about Influencer Marketing? Join us together with E-Club, Giulia Valentina (influencer) and Stefania Casciari (CEO...
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We need heroes. And good marketers as well.
Endgame, the final episode of the Avenger's saga, is almost out. And the marketing behind it has been unique. Remember when for months we...
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How Bad Could It Be?
Brands' reaction to Brexit While Prime Minister Theresa May has been granted another extension to create a new Brexit deal, there are no...
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Trolling the competition
Not always a good choice People who live in glass houses shouldn’t throw stones. Or in other words, if you can’t stand others’ attacks,...
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Influencer Marketing – a convincing trap?
Influencer marketing: "a voluntary act of exhibiting your opinion towards what you like/dislike or dislike about a brand, by sharing it...
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The Green Revolution: Sustainable Marketing
The growth of environmental awareness by consumers and companies has made necessary the adoption of a new, green, communication style....
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Brand Romance
What brands see besides love on Valentine's Day ? Valentine's Day: the holiday invented by greeting card companies to make people feel...
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Omni-channel marketing: a continuous conversation with brands
The more technology advances, the more it’s integrated into our daily lives. You are surely reading this article on your laptop, your...
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Beacon: the secret ingredient of Proximity Marketing
Proximity Marketing is an approach used in the world of off-line commerce to convey a direct communication to a specific target of...
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How much do you know about Fashion Collaborations?
Over the years, we might have witnessed unusual brand collaborations in the fashion world and asked ourselves, did those collaborations...
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AMAZON LOFT FOR XMAS
The importance of an omni-channel strategy Amazon, taking advantage of the Black Friday, opened its first Italian pop up store in Milan...
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Is the future of marketing in tailor-made packaging?
Let’s admit all of our faults: how many times you went shopping for that one thing only and ended up buying stuff you didn’t really need...
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Are Guerrilla and Ambush Marketing a Gamble worth playing?
Let’s not deny the fact that increasing competition has compelled marketers across sectors to think out of the box for increasing the...
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