
Coca-Cola and Christmas - the perfect marketing mix
If you must tell the brand which has the strongest link to Christmas, I am sure that many of you will name Coca-Cola.
Coca-Cola and Christmas - the perfect marketing mix
TAVERNELLO X MACCIO brand entertainment
An overview of the most common marketing fails companies make
Balenciaga x Simpson branded content launches the new spring-summer collection
How LEGO is rebuilding its world through collaborations:an overview of the brand’s strategy
Chasing Nike and Adidas
Influencer Marketing: the new millenial trend
Influencer Marketing Academy
We need heroes. And good marketers as well.
How Bad Could It Be?
Trolling the competition
Influencer Marketing – a convincing trap?
The Green Revolution: Sustainable Marketing
Brand Romance
Omni-channel marketing: a continuous conversation with brands
Beacon: the secret ingredient of Proximity Marketing
How much do you know about Fashion Collaborations?
AMAZON LOFT FOR XMAS
Is the future of marketing in tailor-made packaging?
Are Guerrilla and Ambush Marketing a Gamble worth playing?