If you must tell the brand which has the strongest link to Christmas, I am sure that many of you will name Coca-Cola.

In the branded video we see the testimonial struggling with the stereotypes that hang over Tavernello. If the wine is judged bad, then he -

Intense competition makes brands constantly try to innovate with new products and new marketing strategies to attract new customers.

The fashion brand Balenciaga adopted an innovative strategy to launch its new spring-summer collection

The latest years have seen the blooming of many brand collaborations, in every industry and field, beyond anything that we could ever...

The running shoe market is a multi-billion dollar business. It is very consolidated and has been dominated for decades by a few giants...

Last Tuesday, BSMS and E-Club Bocconi hosted the event “Influencer Marketing: the new millennial trend”, through which we had the...

Want to know more about Influencer Marketing? Join us together with E-Club, Giulia Valentina (influencer) and Stefania Casciari (CEO...

Endgame, the final episode of the Avenger's saga, is almost out. And the marketing behind it has been unique. Remember when for months we...

Brands' reaction to Brexit While Prime Minister Theresa May has been granted another extension to create a new Brexit deal, there are no...

Not always a good choice People who live in glass houses shouldn’t throw stones. Or in other words, if you can’t stand others’ attacks,...

Influencer marketing: "a voluntary act of exhibiting your opinion towards what you like/dislike or dislike about a brand, by sharing it...

The growth of environmental awareness by consumers and companies has made necessary the adoption of a new, green, communication style....

What brands see besides love on Valentine's Day ? Valentine's Day: the holiday invented by greeting card companies to make people feel...

The more technology advances, the more it’s integrated into our daily lives. You are surely reading this article on your laptop, your...

Proximity Marketing is an approach used in the world of off-line commerce to convey a direct communication to a specific target of...

Over the years, we might have witnessed unusual brand collaborations in the fashion world and asked ourselves, did those collaborations...

The importance of an omni-channel strategy Amazon, taking advantage of the Black Friday, opened its first Italian pop up store in Milan...

Let’s admit all of our faults: how many times you went shopping for that one thing only and ended up buying stuff you didn’t really need...

Let’s not deny the fact that increasing competition has compelled marketers across sectors to think out of the box for increasing the...