bsmswebsiteInfluencer Marketing: the new millenial trend Last Tuesday, BSMS and E-Club Bocconi hosted the event “Influencer Marketing: the new millennial trend”, through which we had the...
bsmswebsiteHow Bad Could It Be? Brands' reaction to Brexit While Prime Minister Theresa May has been granted another extension to create a new Brexit deal, there are no...
bsmswebsiteThe Green Revolution: Sustainable Marketing The growth of environmental awareness by consumers and companies has made necessary the adoption of a new, green, communication style....
bsmswebsiteChanging Gears Driving the future of mobility On Tuesday, March 26th we had the opportunity to get to know how automotive markets are changing, hosting...
bsmswebsiteScouting Young Companies!Beyond the Business Idea Within the last two decades, countless first-time entrepreneurs have developed business ideas they think would...
bsmswebsiteNews Jacking: mastering Social Media MarketingLet me guess your social media user’s profile: I bet you are a fellow of the Egg Gang eying the world record. Or maybe, succumbing to...
bsmswebsiteA Digital ChristmasA Digital Christmas The great holiday season has finally arrived. Grab your hot chocolate, put on your Santa hat and let’s get shopping!!...
bsmswebsiteStarbucksland has opened in Milan: the first coffee theme parkWe waited for it. We have witnessed the palms’ growth. And now, from September 7, we won’t feel anymore the need to expat to sip a Grande...
bsmswebsiteA challenge beyond the matchHow sports companies are turning their businesses through digital platforms During the last years, the marketing topic is starting to...
bsmswebsiteIT’S A DIGITAL WORLD! SHORT GUIDE LIST ON HOW TO RUN AN EFFECTIVE DIGITAL MARKETING CAMPAIGNIn a world that is turning more and more digital, investing in digital marketing is the most straightforward (and necessary!) strategy...
bsmswebsiteQuello che dobbiamo ricordare dopo il Milano Marketing Festival!E’ terminata solo da qualche giorno la seconda edizione del Milano Marketing Festival, uno dei più grandi eventi a livello nazionale in...
bsmswebsiteWOMEN NEED TO #PRESSFORPROGRESSMilan. March 8, the International Women’s Day. When social are overloaded by posts with empowering quotes and, at night, trash cans full...
bsmswebsiteWelcome to Microsoft: the House of the Future!At last once in our lives we used Microsoft products, starting from operating systems to the new PCs and tablets…we have to admit, we are...
bsmswebsiteWAVEMAKER: Media, Content e Technology!Nel grigio dell’inverno milanese siamo arrivate a Milanofiori per incontrare Luca Vergani, CEO di Wavemaker Italia, la società nata dalla...
bsmswebsiteThe Battle of Ads: Super Bowl EditionWe all know that the 52nd Super Bowl edition took place on Sunday 02/04. But how many of you – if you are not from the US – knew that the...
bsmswebsiteCREATIVITY 2.0: INNOVATION AS A WINNING STRATEGYThe formula is not unknown: without innovation, it’s unlikely that your business will achieve a competitive advantage. “Think outside of...
bsmswebsiteJUNGLE #Unconventional MarketingCon una incredibile giornata di sole, arriviamo ad Isola ed entriamo in JUNGLE, uno dei principali player italiani nel mondo...
bsmswebsiteTHE VS MARKETING SHOW: 2017 EDITIONTo all the girls reading: let’s deal together with this moment of the year. The Victoria’s Secret Fashion Show –airing yesterday night,...