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Influencer Marketing: the new millenial trend
Last Tuesday, BSMS and E-Club Bocconi hosted the event “Influencer Marketing: the new millennial trend”, through which we had the...
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How Bad Could It Be?
Brands' reaction to Brexit While Prime Minister Theresa May has been granted another extension to create a new Brexit deal, there are no...
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The Green Revolution: Sustainable Marketing
The growth of environmental awareness by consumers and companies has made necessary the adoption of a new, green, communication style....
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Changing Gears
Driving the future of mobility On Tuesday, March 26th we had the opportunity to get to know how automotive markets are changing, hosting...
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Scouting Young Companies!
Beyond the Business Idea Within the last two decades, countless first-time entrepreneurs have developed business ideas they think would...
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News Jacking: mastering Social Media Marketing
Let me guess your social media user’s profile: I bet you are a fellow of the Egg Gang eying the world record. Or maybe, succumbing to...
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A Digital Christmas
A Digital Christmas The great holiday season has finally arrived. Grab your hot chocolate, put on your Santa hat and let’s get shopping!!...
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Starbucksland has opened in Milan: the first coffee theme park
We waited for it. We have witnessed the palms’ growth. And now, from September 7, we won’t feel anymore the need to expat to sip a Grande...
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A challenge beyond the match
How sports companies are turning their businesses through digital platforms During the last years, the marketing topic is starting to...
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IT’S A DIGITAL WORLD! SHORT GUIDE LIST ON HOW TO RUN AN EFFECTIVE DIGITAL MARKETING CAMPAIGN
In a world that is turning more and more digital, investing in digital marketing is the most straightforward (and necessary!) strategy...
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Quello che dobbiamo ricordare dopo il Milano Marketing Festival!
E’ terminata solo da qualche giorno la seconda edizione del Milano Marketing Festival, uno dei più grandi eventi a livello nazionale in...
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WOMEN NEED TO #PRESSFORPROGRESS
Milan. March 8, the International Women’s Day. When social are overloaded by posts with empowering quotes and, at night, trash cans full...
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Welcome to Microsoft: the House of the Future!
At last once in our lives we used Microsoft products, starting from operating systems to the new PCs and tablets…we have to admit, we are...
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WAVEMAKER: Media, Content e Technology!
Nel grigio dell’inverno milanese siamo arrivate a Milanofiori per incontrare Luca Vergani, CEO di Wavemaker Italia, la società nata dalla...
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The Battle of Ads: Super Bowl Edition
We all know that the 52nd Super Bowl edition took place on Sunday 02/04. But how many of you – if you are not from the US – knew that the...
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CREATIVITY 2.0: INNOVATION AS A WINNING STRATEGY
The formula is not unknown: without innovation, it’s unlikely that your business will achieve a competitive advantage. “Think outside of...
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JUNGLE #Unconventional Marketing
Con una incredibile giornata di sole, arriviamo ad Isola ed entriamo in JUNGLE, uno dei principali player italiani nel mondo...
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THE VS MARKETING SHOW: 2017 EDITION
To all the girls reading: let’s deal together with this moment of the year. The Victoria’s Secret Fashion Show –airing yesterday night,...
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