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    Influencer Marketing: the new millenial trend
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    Influencer Marketing: the new millenial trend

    Last Tuesday, BSMS and E-Club Bocconi hosted the event “Influencer Marketing: the new millennial trend”, through which we had the...
    177 views0 comments
    How Bad Could It Be?
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    How Bad Could It Be?

    Brands' reaction to Brexit While Prime Minister Theresa May has been granted another extension to create a new Brexit deal, there are no...
    15 views0 comments
    The Green Revolution: Sustainable Marketing
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    The Green Revolution: Sustainable Marketing

    The growth of environmental awareness by consumers and companies has made necessary the adoption of a new, green, communication style....
    42 views0 comments
    Changing Gears
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    Changing Gears

    Driving the future of mobility On Tuesday, March 26th we had the opportunity to get to know how automotive markets are changing, hosting...
    16 views0 comments
    Scouting Young Companies!
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    Scouting Young Companies!

    Beyond the Business Idea Within the last two decades, countless first-time entrepreneurs have developed business ideas they think would...
    11 views0 comments
    News Jacking: mastering Social Media Marketing
    bsmswebsite

    News Jacking: mastering Social Media Marketing

    Let me guess your social media user’s profile: I bet you are a fellow of the Egg Gang eying the world record. Or maybe, succumbing to...
    20 views1 comment
    A Digital Christmas
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    A Digital Christmas

    A Digital Christmas The great holiday season has finally arrived. Grab your hot chocolate, put on your Santa hat and let’s get shopping!!...
    4 views0 comments
    Starbucksland has opened in Milan: the first coffee theme park
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    Starbucksland has opened in Milan: the first coffee theme park

    We waited for it. We have witnessed the palms’ growth. And now, from September 7, we won’t feel anymore the need to expat to sip a Grande...
    30 views0 comments
    A challenge beyond the match
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    A challenge beyond the match

    How sports companies are turning their businesses through digital platforms During the last years, the marketing topic is starting to...
    1 view0 comments
    IT’S A DIGITAL WORLD! SHORT GUIDE LIST ON HOW TO RUN AN EFFECTIVE DIGITAL MARKETING CAMPAIGN
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    IT’S A DIGITAL WORLD! SHORT GUIDE LIST ON HOW TO RUN AN EFFECTIVE DIGITAL MARKETING CAMPAIGN

    In a world that is turning more and more digital, investing in digital marketing is the most straightforward (and necessary!) strategy...
    5 views0 comments
    Quello che dobbiamo ricordare dopo il Milano Marketing Festival!
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    Quello che dobbiamo ricordare dopo il Milano Marketing Festival!

    E’ terminata solo da qualche giorno la seconda edizione del Milano Marketing Festival, uno dei più grandi eventi a livello nazionale in...
    0 views0 comments
    WOMEN NEED TO #PRESSFORPROGRESS
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    WOMEN NEED TO #PRESSFORPROGRESS

    Milan. March 8, the International Women’s Day. When social are overloaded by posts with empowering quotes and, at night, trash cans full...
    2 views0 comments
    Welcome to Microsoft: the House of the Future!
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    Welcome to Microsoft: the House of the Future!

    At last once in our lives we used Microsoft products, starting from operating systems to the new PCs and tablets…we have to admit, we are...
    16 views0 comments
    WAVEMAKER: Media, Content e Technology!
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    WAVEMAKER: Media, Content e Technology!

    Nel grigio dell’inverno milanese siamo arrivate a Milanofiori per incontrare Luca Vergani, CEO di Wavemaker Italia, la società nata dalla...
    0 views0 comments
    The Battle of Ads: Super Bowl Edition
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    The Battle of Ads: Super Bowl Edition

    We all know that the 52nd Super Bowl edition took place on Sunday 02/04. But how many of you – if you are not from the US – knew that the...
    8 views0 comments
    CREATIVITY 2.0: INNOVATION AS A WINNING STRATEGY
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    CREATIVITY 2.0: INNOVATION AS A WINNING STRATEGY

    The formula is not unknown: without innovation, it’s unlikely that your business will achieve a competitive advantage. “Think outside of...
    8 views0 comments
    JUNGLE #Unconventional Marketing
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    JUNGLE #Unconventional Marketing

    Con una incredibile giornata di sole, arriviamo ad Isola ed entriamo in JUNGLE, uno dei principali player italiani nel mondo...
    7 views0 comments
    THE VS MARKETING SHOW: 2017 EDITION
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    THE VS MARKETING SHOW: 2017 EDITION

    To all the girls reading: let’s deal together with this moment of the year. The Victoria’s Secret Fashion Show –airing yesterday night,...
    4 views0 comments

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