Last Tuesday, BSMS and E-Club Bocconi hosted the event “Influencer Marketing: the new millennial trend”, through which we had the...

Brands' reaction to Brexit While Prime Minister Theresa May has been granted another extension to create a new Brexit deal, there are no...

The growth of environmental awareness by consumers and companies has made necessary the adoption of a new, green, communication style....

Driving the future of mobility On Tuesday, March 26th we had the opportunity to get to know how automotive markets are changing, hosting...

Beyond the Business Idea Within the last two decades, countless first-time entrepreneurs have developed business ideas they think would...

Let me guess your social media user’s profile: I bet you are a fellow of the Egg Gang eying the world record. Or maybe, succumbing to...

A Digital Christmas The great holiday season has finally arrived. Grab your hot chocolate, put on your Santa hat and let’s get shopping!!...

We waited for it. We have witnessed the palms’ growth. And now, from September 7, we won’t feel anymore the need to expat to sip a Grande...

How sports companies are turning their businesses through digital platforms During the last years, the marketing topic is starting to...

In a world that is turning more and more digital, investing in digital marketing is the most straightforward (and necessary!) strategy...

E’ terminata solo da qualche giorno la seconda edizione del Milano Marketing Festival, uno dei più grandi eventi a livello nazionale in...

Milan. March 8, the International Women’s Day. When social are overloaded by posts with empowering quotes and, at night, trash cans full...

At last once in our lives we used Microsoft products, starting from operating systems to the new PCs and tablets…we have to admit, we are...

Nel grigio dell’inverno milanese siamo arrivate a Milanofiori per incontrare Luca Vergani, CEO di Wavemaker Italia, la società nata dalla...

We all know that the 52nd Super Bowl edition took place on Sunday 02/04. But how many of you – if you are not from the US – knew that the...

The formula is not unknown: without innovation, it’s unlikely that your business will achieve a competitive advantage. “Think outside of...

Con una incredibile giornata di sole, arriviamo ad Isola ed entriamo in JUNGLE, uno dei principali player italiani nel mondo...

To all the girls reading: let’s deal together with this moment of the year. The Victoria’s Secret Fashion Show –airing yesterday night,...