Social

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Trolling the competition

Not always a good choice People who live in glass houses shouldn’t throw stones. Or in other words, if you can’t stand others’ attacks,...

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Omni-channel marketing: a continuous conversation with brands

The more technology advances, the more it’s integrated into our daily lives. You are surely reading this article on your laptop, your...

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How much do you know about Fashion Collaborations?

Over the years, we might have witnessed unusual brand collaborations in the fashion world and asked ourselves, did those collaborations...

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#DGTheGreatShow Turned "Dead & Gone"

DOLCE & GABBANA: WHAT HAPPENED? Hours before Dolce & Gabbana’s fashion show in Shanghai, China, outrage was displayed over its ad...

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AMAZON LOFT FOR XMAS

The importance of an omni-channel strategy Amazon, taking advantage of the Black Friday, opened its first Italian pop up store in Milan...

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Is the future of marketing in tailor-made packaging?

Let’s admit all of our faults: how many times you went shopping for that one thing only and ended up buying stuff you didn’t really need...

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GLITCH of Adidas: The hidden value of micro influencers

This is the story of a unique football boot concept and a new way of thinking the brand-customer relationship. This is the story of...

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Instagram: a brand campaign booster to make you successful

Nowadays everybody knows how to use Instagram. You take a picture, or maybe a selfie, you post it on your profile and share it with a...

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Siri, I love you: when you don't know that you are engaged to your virtual assistant

Siri, you are my soulmate”. If you are a TV series addicted, you surely remember The Big Bang Theory’s episode in which Raj falls in love...

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HOW SOCIAL MEDIA ARE DRIVING THE FOOD INDUSTRY

Over the past few years, a super-and-healthy food obsession has spread among people, especially – if not only – among social media users....