bsmswebsiteTrolling the competition Not always a good choice People who live in glass houses shouldn’t throw stones. Or in other words, if you can’t stand others’ attacks,...
bsmswebsiteOmni-channel marketing: a continuous conversation with brands The more technology advances, the more it’s integrated into our daily lives. You are surely reading this article on your laptop, your...
bsmswebsiteHow much do you know about Fashion Collaborations?Over the years, we might have witnessed unusual brand collaborations in the fashion world and asked ourselves, did those collaborations...
bsmswebsite#DGTheGreatShow Turned "Dead & Gone"DOLCE & GABBANA: WHAT HAPPENED? Hours before Dolce & Gabbana’s fashion show in Shanghai, China, outrage was displayed over its ad...
bsmswebsiteAMAZON LOFT FOR XMAS The importance of an omni-channel strategy Amazon, taking advantage of the Black Friday, opened its first Italian pop up store in Milan...
bsmswebsiteIs the future of marketing in tailor-made packaging?Let’s admit all of our faults: how many times you went shopping for that one thing only and ended up buying stuff you didn’t really need...
bsmswebsiteGLITCH of Adidas: The hidden value of micro influencersThis is the story of a unique football boot concept and a new way of thinking the brand-customer relationship. This is the story of...
bsmswebsiteInstagram: a brand campaign booster to make you successfulNowadays everybody knows how to use Instagram. You take a picture, or maybe a selfie, you post it on your profile and share it with a...
bsmswebsiteSiri, I love you: when you don't know that you are engaged to your virtual assistantSiri, you are my soulmate”. If you are a TV series addicted, you surely remember The Big Bang Theory’s episode in which Raj falls in love...
bsmswebsiteHOW SOCIAL MEDIA ARE DRIVING THE FOOD INDUSTRYOver the past few years, a super-and-healthy food obsession has spread among people, especially – if not only – among social media users....