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    Trolling the competition
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    Trolling the competition

    Not always a good choice People who live in glass houses shouldn’t throw stones. Or in other words, if you can’t stand others’ attacks,...
    84 views0 comments
    Omni-channel marketing: a continuous conversation with brands
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    Omni-channel marketing: a continuous conversation with brands

    The more technology advances, the more it’s integrated into our daily lives. You are surely reading this article on your laptop, your...
    5 views0 comments
    How much do you know about Fashion Collaborations?
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    How much do you know about Fashion Collaborations?

    Over the years, we might have witnessed unusual brand collaborations in the fashion world and asked ourselves, did those collaborations...
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    #DGTheGreatShow Turned "Dead & Gone"
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    #DGTheGreatShow Turned "Dead & Gone"

    DOLCE & GABBANA: WHAT HAPPENED? Hours before Dolce & Gabbana’s fashion show in Shanghai, China, outrage was displayed over its ad...
    2 views0 comments
    AMAZON LOFT FOR XMAS
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    AMAZON LOFT FOR XMAS

    The importance of an omni-channel strategy Amazon, taking advantage of the Black Friday, opened its first Italian pop up store in Milan...
    122 views0 comments
    Is the future of marketing in tailor-made packaging?
    bsmswebsite

    Is the future of marketing in tailor-made packaging?

    Let’s admit all of our faults: how many times you went shopping for that one thing only and ended up buying stuff you didn’t really need...
    4 views0 comments
    GLITCH of Adidas: The hidden value of micro influencers
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    GLITCH of Adidas: The hidden value of micro influencers

    This is the story of a unique football boot concept and a new way of thinking the brand-customer relationship. This is the story of...
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    Instagram: a brand campaign booster to make you successful
    bsmswebsite

    Instagram: a brand campaign booster to make you successful

    Nowadays everybody knows how to use Instagram. You take a picture, or maybe a selfie, you post it on your profile and share it with a...
    1 view0 comments
    Siri, I love you: when you don't know that you are engaged to your virtual assistant
    bsmswebsite

    Siri, I love you: when you don't know that you are engaged to your virtual assistant

    Siri, you are my soulmate”. If you are a TV series addicted, you surely remember The Big Bang Theory’s episode in which Raj falls in love...
    18 views0 comments
    HOW SOCIAL MEDIA ARE DRIVING THE FOOD INDUSTRY
    bsmswebsite

    HOW SOCIAL MEDIA ARE DRIVING THE FOOD INDUSTRY

    Over the past few years, a super-and-healthy food obsession has spread among people, especially – if not only – among social media users....
    14 views0 comments

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