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WOMEN NEED TO #PRESSFORPROGRESS


Milan. March 8, the International Women’s Day. When social are overloaded by posts with empowering quotes and, at night, trash cans full of mimosas. And then? Just a single day per year is definitely not enough. In a world where – as reported by the World Economic Forum – the global gender gap will take more than 100 years to close, the IWD must be only the start: we need to take further steps in this direction.


RAISING AWARENESS: OVERCOMING THE GENDER GAP

Maybe not everybody knows that the International Women’s Day started out of the labour movement in 1908, to become today a UN-recognised event: it is now a date to celebrate how far women have come in society, in politics and in economics, characterised by strikes and protests to raise awareness of inequalities that need to be overcome. From a couple of years, the IMD campaign picks annually a theme with the hope of raising consciousness about that issue. Last year, the #metoo movement –allowing millions of women to share their stories of sexual harassment- strengthened the global motion striving for gender equality. And with the expected 117 years ahead, it’s now the time to a

“strong call-to-action, to press forward and progress gender parity. A strong call to #PressforProgress. A strong call to motivate and unite friends, colleagues and whole communities to think, act and be gender inclusive.”


VODAFONE vs GENDER STEREOTYPES: “WHY SUPERHEROES ARE ALMOST MEN”?

Despite not marching in the streets, every year companies worldwide take the commitment to empowering women and accelerating the closure of the gender gap. As an IMD’s sponsor, this year Vodafone aired a spot focusing on how girls are grown up treated differently. Our society is influenced by gender stereotypes, still in 2018. But gender differences make…no difference for kids: isn’t it time to stop being biased by an old-fashion culture?



CHALLENGING THE STATUS QUO: THE #DRIVENWOMEN CAMPAIGN

“Women drivers, no survivors”: just one of the memes that irritate a group of medium age women, called by Uber to witness what being a part-time driver is for them. The short campaign film celebrates real female stories who challenged some silly stereotypes showing how Uber allows them to earn an income by balancing their mothers’ responsibilities. In fact, 74% of female driver-partners mentioned flexibility as the reason they work for the company.


DO WE STILL NEED TO CELEBRATE THE INTERNATIONAL WOMEN'S DAY?

If we witness so many worldwide marches and protests, it appears evident that gender discrimination is unfortunately still an issue that must be solved. I’m personally involved in this fight, but it’s not just a question of being sex biased… I just believe in the equality of any humankind. As G. Steinem – a world-renowned feminist- said:

“The story of women’s struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts of all who care about human rights.”

Written by Priscilla Greggio

Edited by Giulia Mattioli

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